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Starbuck Coffee Company Strategy - Essay Example

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The paper "Starbuck Coffee Company Strategy" tells that Starbuck Coffee Company is one of the largest coffee shops in the world with 19,972 shops around the world. However, most of the company’s coffee shops are located in North America; especially in and around the Seattle area…
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Starbuck Coffee Company Strategy
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Extract of sample "Starbuck Coffee Company Strategy"

Today is the 10th of November; the weather is cloudy here in Prescott Arizona and it is somewhat cold. It is the perfect weather for having a walk-in Prescott’s downtown for me; however, unfortunately, the same is not true for others. Starbucks is the perfect place for studying for most of my friends because it is quiet, but today it's not. Unlike usual, I waited for around fifteen minutes in the line just to give my order; not to mention how long I waited to finally receive my order. Starbucks seems to be experiencing a very busy day today.

Before I came to Prescott, I was in Nashville Tennessee studying English as a second language. As I have been told Starbucks is the best place to study, I was eager to check it out and see for myself. I am seeing students on their laptops; however, they are seen to be mentally distracted. They are having trouble concentrating on what they are doing; probably because of the noise that people are creating all around them. Unfortunately, this “best place to study” is not the best today.

The people creating most of this noise are in the ordering line. However, the individuals that are sitting at tables are also conversing loudly, talking on cell phones, laughing. What had really grabbed my attention is a guy sitting with a very old man; they look like a father and his son. The father seems to be sad and the son was trying to make him feel better. Seeing them started to stir thoughts in my mind with regards to how I would behave with my own son in the future.

Regardless of whether Starbucks Coffee can be considered a good place to study or a good place to concentrate, the fact remains that a large group of people from all strata of society regularly can be seen in such a place. As such, going there to enjoy a cup of coffee or a snack can oftentimes lead one to consider many aspects of the way that people interact. Accordingly, it can be somewhat self-introspective due to the fact that the differences in people’s behaviours can lead one to understand a great deal about themselves while observing others in such an environment.

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