StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Pharmaceutical Marketing - Essay Example

Cite this document
Summary
The pharmaceutical industry is the industry that is involved in researching, developing, producing and marketing of drugs that have been licensed to be used as medications. The industry is also involved in marketing the pharmaceutical products and what many people do not agree upon is that the pharmaceutical marketing affects both the professionals and the patients who use the pharmaceutical products…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER93.1% of users find it useful
Pharmaceutical Marketing
Read Text Preview

Extract of sample "Pharmaceutical Marketing"

Download file to see previous pages

To this effect, the companies have come under great scrutiny and they have been viewed as negatively affecting the entire medical fraternity. However, many people do not see the connection between the pharmaceutical marketing and the negative effects it has on the professionals and the patients as well (Higgins, 39). Pharmaceutical marketing is the business activity of advertising and promoting the sales of drugs or pharmaceuticals. Although many people are opposed to the fact that marketing of pharmaceutical products affects the physicians and the patients, there is evidence that the practice is harmful to both the medical professionals and the patients and it is in this effect that many countries around the world have put up some legislation that seek to limit the activity.

This is because the pharmaceutical marketing strategies that the industry has embarked on have put both the physicians and the patients at a dilemma with many drug companies competing to lure the physicians and the patients into using their products. . This is because the physicians are the most important people to the industry and this can be attributed to the fact the physicians are the people who are involved in prescribing medicines to the patients. It is in this effect that the industries concentrated on the physicians as the targets of their advertising and this meant that the industry would send many of their representatives to the medical facilities and also use other avenues to reach the physicians.

One of the avenues that the industry employed was the utilization of medical conferences whereby a company would be the host. This was a very effective form of advertising but with time, it became obsolete and the industry had to come with new methods of marketing (Higgins, 39). This precipitated the direct advertising to the consumer. This has been viewed as very destructive because even the physicians sometimes cannot convince a patient on the prescription drugs that are best for a particular condition.

This means that the patients have some information about some drugs and this has put even the relationship between the patient and the physician in jeopardy. This has been seen as one of the negative effect of the pharmaceutical industry advertising directly to the consumers (Polen, 39). There is controversy related to pharmaceutical advertisement and various quarters are opposed to the increased advertisement while others view this as a better way of informing the consumers. Those opposed argue that advertisements have adversely and negatively affected patients as well as physicians.

It has been cited that these advertisements does not list the side effects of the drugs to the patients and also conceal some very important information pertaining to a particular drug (Parker,

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Pharmaceutical Marketing Essay Example | Topics and Well Written Essays - 1250 words”, n.d.)
Pharmaceutical Marketing Essay Example | Topics and Well Written Essays - 1250 words. Retrieved from https://studentshare.org/miscellaneous/1499352-pharmaceutical-marketing
(Pharmaceutical Marketing Essay Example | Topics and Well Written Essays - 1250 Words)
Pharmaceutical Marketing Essay Example | Topics and Well Written Essays - 1250 Words. https://studentshare.org/miscellaneous/1499352-pharmaceutical-marketing.
“Pharmaceutical Marketing Essay Example | Topics and Well Written Essays - 1250 Words”, n.d. https://studentshare.org/miscellaneous/1499352-pharmaceutical-marketing.
  • Cited: 0 times

CHECK THESE SAMPLES OF Pharmaceutical Marketing

Change Experience

The writer of the paper "Change Experience" shares own experience of introducing an information system in the Pharmaceutical Marketing and challenges related to it.... Resistance to change was the main challenge of the new information system in the Pharmaceutical Marketing.... hellip; During our training, we were taught how to use the manual system that requires the person to have all information concerning a particular pharmaceutical product....
3 Pages (750 words) Essay

Health care marketing

HEALTHCARE MARKETING [Your name here] [Name of university] [Due date of paper] Healthcare Marketing I believe that current healthcare marketing techniques, such as, advertising trends in Pharmaceutical Marketing, promotion of specialized clinics and hospitals, public relations events related to health care, and sales promotions of health care products or services are proving very effective in making people aware of latest trends and technologies related to provision of best healthcare facilities....
3 Pages (750 words) Essay

Marketing Ethics: Learning Team Skills

Pharmaceutical Marketing is different from mainstream marketing.... In the essay “marketing Ethics: Learning Team Skills” the author analyzes business consultants, who have an important role to play in organizational development.... Since it requires training of sales reps for pharmaceutical companies, an understanding of the sales person's job is required.... It requires a certain degree of sensitivity to market pharmaceutical goods....
2 Pages (500 words) Essay

The Position of Intern in Marketing and Management

I am very interested in your Internship because I have skills in both marketing and Management.... I didn't have your major, so I put the marketing/management major in.... I started my own business in 1998 and I still run it.... I have learned to manage all aspects of the business....
4 Pages (1000 words) Resume/CV

Head on Tylenol by H.Winter

Pharmaceutical Marketing principles, environment, and practice, available through Medical Databases online, Pharmacology Databases, accessed 20th Oct.... he book is written on the principle that marketing follows certain principles and that pharmaceuticals are affected by certain influences which contribute to a rich array of marketing practice.... Canadian pharmaceutical Association....
2 Pages (500 words) Article

Media influence on decision-making, ethical and unethical practices

When it comes to news the media is only having an effect on the opinion of the people but when it comes to health marketing and communication it is the health and lives of people and consumers which are at stake.... pharmaceutical marketers argue that advertising and promoting drugs allows for the patients to be more informed and know their options when it comes to therapy or medication (Buckley 4)....
5 Pages (1250 words) Research Paper

Concept of Personal Selling

These companies therefore try to put such innovation in place in order to improve on Pharmaceutical Marketing.... hellip; The author explains that this aspect of selling scenario is perceived to be the most difficult, but very important in healthcare marketing.... ew Business Selling This aspect of selling scenario is perceived to be the most difficult, but very important in healthcare marketing.... E-detailingHealthcare marketing is taking a new focus through e-detailing for instance; there is the use of e-detailing in pharmaceutical products....
2 Pages (500 words) Assignment

Legal and Ethical Issues in Marketing and Product Safety

This work called "Legal and Ethical Issues in marketing and Product Safety" describes ethics forms behind marketing and production.... From this work, it is clear about various aspects of ethics in marketing such as utilitarianism deontology virtue ethics and ethics of care.... hellip; Product safety is of course always beside marketing ethics.... This essay aims to mention issues that are behind marketing and production....
9 Pages (2250 words) Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us