StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Oreos Advertising With Breastfeeding - Essay Example

Cite this document
Summary
The essay "Oreo’s Advertising With Breastfeeding" focuses on Oreo’s advertising where it showed a baby sucking his or her mother’s nipples while holding the Oreo cookie. The ad was leaked and it quickly gained momentum as the public was either thrilled or disturbed by the ad…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER98.1% of users find it useful
Oreos Advertising With Breastfeeding
Read Text Preview

Extract of sample "Oreos Advertising With Breastfeeding"

Oreo’s Advertising With Breastfeeding The material that will be analyzed is Oreo’s advertising where it showed a baby sucking his or her mother’s nipples while holding the Oreo cookie. The ad was never meant for public eyes but due to the controversial nature of the ad, it quickly went viral and became the champion of breastfeeding mother. The ad was created by Cheil Worldwide, an independent advertising agency who originally intended to use the ad during an awards gathering in South Korea.

The ad was leaked and it quickly gained momentum as the public was either thrilled or disturbed by the ad. The controversy that the ad stirred and the reaction it got from the breastfeeding moms manifested that the ad is very powerful. The use of the baby nursing on his or her mother’s breast is deliberate to elicit emotional reaction or use of pathos or emotional appeal because people generally love babies. This was even compounded when the image of the baby that was shown was sucking the mother’s breast where the nipple was shown.

The image is also bold because it not typical that a woman’s nipple ad is shown in public especially when she is breastfeeding her baby. The ad broke this convention that made it emotionally compelling. People may find the ad disagreeable and controversial but they cannot deny the fact that is how really babies are nursed by mothers. In fact, this is the practice that should be promoted because babies are now being bottle fed where they do not get all the nutrients they need. This is why breastfeeding advocates and mothers lauded the ad despite the controversy it created.

It only portrayed an idealized reality that babies should be breast fed and that there is nothing wrong with the image of a baby being nursed by his or her mother. It made a big difference when the ad was created by a reputable agency such as Cheil Worldwide because the ad was taken seriously and cannot be easily dismissed. Especially when it was shown during an awards gathering in South Korea where it becomes credible and reputable. It may be controversial but it cannot be readily dismissed as something obscene or improper because the ad was created by an advertising agency composed of professionals trained and educated in advertising.

This made the people looked at the message of the ad closely that breastfeeding mothers liked the message. The creator Cheil Worldwide put ethos or credibility to the ad for it to be taken seriously and not be easily dismissed. The effective use of rhetorical device such as pathos (emotional appeal), logos (logical appeal) and ethos (credibility) made the Oreo advertisement powerful that it stirred controversy. In fact, the attention was drawn away from the cookie that image intend to advertise but instead, the focus was centered on the image.

It is so powerful that it even raised awareness about breastfeeding and was suddenly transformed from merely an advertisement that intends to sell cookies to an advocacy material for breastfeeding.

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Oreos Advertising With Breastfeeding Essay Example | Topics and Well Written Essays - 500 words”, n.d.)
Oreos Advertising With Breastfeeding Essay Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/media/1671360-oreos-advertising-with-breastfeeding
(Oreos Advertising With Breastfeeding Essay Example | Topics and Well Written Essays - 500 Words)
Oreos Advertising With Breastfeeding Essay Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/media/1671360-oreos-advertising-with-breastfeeding.
“Oreos Advertising With Breastfeeding Essay Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/media/1671360-oreos-advertising-with-breastfeeding.
  • Cited: 0 times

CHECK THESE SAMPLES OF Oreos Advertising With Breastfeeding

The Breastfeeding for the First Time Mothers

The essay "breastfeeding" will be focusing primarily on different aspects of lesson planning in this paper as a preparation for a series of two classes on the subject of 'breastfeeding for first-time Mothers.... Through a combination of questions and answers, traditional lecture, and real-life simulation, it is the anticipation of the educator to establish a commitment towards breastfeeding, as well as an increment in its awareness as well.... Additionally, it will be a lot easier to inform the audience about different aspects of breastfeeding, and especially first-time breastfeeding through equipment such as multimedia projector that will be the fundamental support in delivering content of the course adequately and significantly....
7 Pages (1750 words) Essay

Kraft Marketing: Oreos Globally

Consumer research also aided media selection, in China using television advertising adds credibility to the message so Kraft invested in broadcast media.... The American markets are very familiar with the ritual so advertising in these markets depict the ritual being passed down from one generation to the next—which means from a grandfather to the father to the son.... Their advertising shows children showing their parents, sibling or friends how to “twist, lick and dip”....
2 Pages (500 words) Case Study

Breastfeeding

Assistant Professor at Calvin College, Grand Rapids in Michigan, used the experiences of two mothers regarding breastfeeding and the implications that these experiences had on nurses and other professionals working in the healthcare sector. The two researchers present two cases… studies that are subjective in order to explain the misunderstanding that mothers had regarding breastfeeding, which is despite the availability of resources and education on the subject....
1 Pages (250 words) Annotated Bibliography

Analysis of Breastfeeding Baby Advertisement

This essay analyzes breastfeeding baby advertisement, created by Cheil Worldwide, an independent advertising agency that came up with the ad to use during an award gathering in South Korea created a controversy with the image they use.... nbsp; Teacher Analysis of breastfeeding baby advertisement The advertisement created by Cheil Worldwide, an independent advertising agencywho came up with the ad to use during an awards gathering in South Korea created a controversy with the image they use....
2 Pages (500 words) Essay

Analysis of breastfeeding ad

The essay "Analysis of breastfeeding ad" analyzes the Oreo cookies breastfeeding ad where it generated a lot of controversies.... Teacher Analysis of breastfeeding ad The article that will be ed for analysis is Oreo cookies breastfeeding ad where it generated a lot of controversy.... The ad became more powerful when the baby was shown to be breastfeeding.... hellip; The ad was created by Cheil Worldwide, an independent advertising agency....
2 Pages (500 words) Essay

Should breastfeeding moms show nipples to the public

Reportedly, the article focuses on an advertisement of a South Korean baby looking at an Oreo and breastfeeding.... hellip; The article discusses the various reasons concerning breastfeeding in relation to the exposure of the breast to the public.... The author uses ethos, pathos, logos, and the argument whether showing nipple to the public during breastfeeding is effective.... Should breastfeeding moms show nipples to the public?...
2 Pages (500 words) Essay

Difficulties in Breastfeeding

The "Difficulties in breastfeeding" paper focuses on a challenging breastfeeding experience with a lady in the community, discharged from hospital following an emergency cesarean section.... The paper is reflected in the evaluation of the critical incident, natural breastfeeding intuition of mothers.... My experience made me believe that it is important to provide healthcare support to mothers experiencing difficulties in breastfeeding....
6 Pages (1500 words) Term Paper

What Is Breastfeeding

This paper stresses that breastfeeding has the potential to lower the risk for many illnesses in both the mother and baby.... hellip; According to the paper, some long terms benefits of breastfeeding for the child may include a lower risk for obesity and fewer overall illnesses, as breastfeeding has been shown to provide better immunological health in the child.... breastfeeding can also promote the mother's health....
6 Pages (1500 words) Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us