StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Management decisions & control - Research Paper Example

Cite this document
Summary
This was following an observation made while taking Yoga classes later in 1990 that cotton clothes that in use for sweaty and stretchy power yoga…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER91.8% of users find it useful
Management decisions & control
Read Text Preview

Extract of sample "Management decisions & control"

Management Decisions & Control: A Case of Lululemon limited. Your full s of Department Lululemon limited was founded by Chip Wilson who had twenty of years of experience operating a snowboard, skate and surf company. This was following an observation made while taking Yoga classes later in 1990 that cotton clothes that in use for sweaty and stretchy power yoga were not appropriate. Wilson had a lot of passion for athletes’ wear and this was he transformed into a small workshop to design apparel which became a yoga studio.

He had a goal of running a store in Vancouver and the main motivation was his consideration for personal lifestyle. The company has indeed grown to become a market leader in the retail of sports apparel from a really humble idea. The quest for growth which is majorly motivated by the company’s marketing design of maintaining retail stores as well its good business environment has come with a number of challenges. The company has in the recent years grappled the control problems ranging from quality control to management control and these issues have come with significant image considerations.

Another very important problem the company has to and continues to face revolves around the supply chain owing to its vast network of stores which are located in very different locations. The company’s business proposition identified it as a home of solutions for athletic and sport apparel increasing sales considerably as well as growth but this may have misguided the growth strategy. The company recorded a very fast movement of products in some cases merchandise getting out of stock in stores within just three days.

The rapid expansion also placed significant amounts of pressure on the supply chain; many stores were opened rapidly to increase presence and brand visibility and some of the stores were in total very bad locations with little sales are no demand for merchandise at all. Managing the inventory continued to be the most pressing problem that the company had to fix in a time when its stock price had started declining, sales had significantly gone down and competition was it its peak. Those stores located in the coastal regions for example frequently ran out of stock for smaller sizes of merchandise and this negatively impacted on sales, image and customer trust.

At the same time those retail stores in other places for instance in Midwest recorded high sales in terms of large sizes of merchandise which also was fast going out of stock. This meant the company had a constant challenge with the management of its inventory and this inventory related had negative image on distribution of merchandise which in turn was hurting to the customers who could visit stores and fail to find their best fits. This favored its competitors who had the same sizes for the customers who would not fail to get their fit in Lululemon stores and did want to make subsequent visits to the stores (Tushman, 2010).

The company’s new CEO Christine Day after taking up office identified and acknowledged this as one of the main challenges hurting Lululemon’s business thus must be sorted out completely to ensure no stores ran out of stock for some sizes of apparel if the dream of increasing stores whilst growing capital position to $1B was to be realized. She new the company’s recent decline in sales was not only as a result of the macro environment but also an operational one surrounding the inventory mainly thus the company had to spend $1 million on a new web site for direct sales.

Operational efficiency is therefore an important aspect of any business and it can either affect customer experience positively or negatively depending how a company runs its operations.List of References.1. Aili McCannon. (2008) Lululemon’s Next Workout: Can Christine Day Broaden the Yoga Clothier’s Appeal? The McGraw-Hill.2. Michael Tushman. (2010) Leadership, Culture, and Transition at lululemon. Harvard Business School.3. Hollie Shaw. (2014) Lululemon Athletica Shares Tumble after Retailer Issues Profit Warning.

Financial Post. Retrieved at http://business.financialpost.com/2014/01/13/lululemon-athletica-shares-tumble- after-retailer-issues-profit-warning/

Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Management decisions & control Research Paper Example | Topics and Well Written Essays - 500 words”, n.d.)
Management decisions & control Research Paper Example | Topics and Well Written Essays - 500 words. Retrieved from https://studentshare.org/finance-accounting/1643026-management-decisions-control
(Management Decisions & Control Research Paper Example | Topics and Well Written Essays - 500 Words)
Management Decisions & Control Research Paper Example | Topics and Well Written Essays - 500 Words. https://studentshare.org/finance-accounting/1643026-management-decisions-control.
“Management Decisions & Control Research Paper Example | Topics and Well Written Essays - 500 Words”, n.d. https://studentshare.org/finance-accounting/1643026-management-decisions-control.
  • Cited: 0 times

CHECK THESE SAMPLES OF Management decisions & control

Operation management

Name Instructor Course Date Quality control at Dubai metro Background information Dubai is one of the fast growing metros in the world with busy commercial activities that hinges on its vast infrastructural endowment and sound management.... hellip; The large volume of international trade in tangible and intangible commodities that is executed in this city calls for thorough quality control.... What is of particular interest is how quality control can be improved by the city's management authorities....
3 Pages (750 words) Term Paper

Control Mechanisms

The paper “control Mechanisms” looks at control mechanisms, which have a great impact on organizational performance and productivity.... When an organization excurses control, it is in effect saying that, with regard to certain kinds of decisions, or units will not be given complete freedom.... hellip; The organization under analysis is the College School System which uses a bureaucratic control mechanism.... Also, it is possible to identify the elements of market and clan control mechanisms used by the College School System....
3 Pages (750 words) Assignment

Self-Regulation Approach in Management

This approach is based on motivation which ‘foster an intrinsic desire on the part of employees to follow organizational rules, and inspire outweighs the influence of command-and-control mechanisms” (Blader and Tyler 2006).... This approach is based on motivation which ‘foster an intrinsic desire on the part of employees to follow organizational rules, and inspire outweighs the influence of command-and-control mechanisms” (Blader and Tyler 2006).... It involves having an objec­tive to achieve and the tests of whether that objective is being achieved or not form the control criteria....
2 Pages (500 words) Essay

Team Communication and Problem Solving

Decisions emerge from political manoeuvring and bargaining amongst factions and interest groups with significant and 'enduring differences', who seek to control and appropriate the scarce resources.... The 'rational' model suggests that managers engage in "completely rational decision processes, ultimately make optimal decisions and possess and understand all information relevant to their decisions" (Bartol et.... The 'rational' model suggests that managers engage in "completely rational decision processes, ultimately make optimal decisions and possess and understand all information relevant to their decisions" (Bartol et....
2 Pages (500 words) Essay

Negative Decisions Issues

A manager, who made a series of bad decisions that resulted in negative condition and huge losses for the whole company, was Nick Leeson.... 26) The case with Barings Bank is one of the most vivid examples of how wrong decisions may affect a stable and seemingly reliable company.... What has started with an attempt to conceal employee's mistake, resulted in multiple attempts to hide his own mistakes in derivative market, and this deception together with many negative decisions led the bank to crash....
5 Pages (1250 words) Essay

Analyzing the Chipotle Mexican Grill Inc

The company is famous for its large assembly line of burritos using natural products.... The restaurant chain is among the first of fast casual dining… The business was founded in 1993 by Steve Ells where all the outlets were located in Colorado.... In 1998, McDonalds become a major investor causing the organization to expand to over 500 locations by the year 2006....
5 Pages (1250 words) Essay

Guide to Project Budgeting and Scheduling

In addition, control is paramount for the success of any schedule or budget.... It is in the budget calendar that decisions of goals based on the organization's long term vision and company needs are made.... Given that performance budgeting is the most ideal type budgeting and scheduling for this project, which focuses on actual or projected results, budget decisions will be shifted from inputs to outcomes....
4 Pages (1000 words) Assignment

The Role of the Manager in a Company

Strategic planning involves a set of processes that are devised to make key decisions regarding the long term strategies and goals of an organization.... The author of the paper states that the functions of management in the business world include planning, staffing, organizing, coordinating and controlling....
6 Pages (1500 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us