StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Consumer Attitude towards Mobile Commerce Use in E-shopping in the UK - Dissertation Example

Cite this document
Summary
The dissertation "Consumer Attitude towards Mobile Commerce Use in E-shopping in the UK" focuses on the critical analysis of the consumer attitude towards mobile commerce use in e-shopping in the UK. Communications and IT have led to the development of newer shopping methods…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER97.2% of users find it useful
Consumer Attitude towards Mobile Commerce Use in E-shopping in the UK
Read Text Preview

Extract of sample "Consumer Attitude towards Mobile Commerce Use in E-shopping in the UK"

Download file to see previous pages

This is although smartphone ownership in the UK is very high. Mobile commerce has not experienced substantial growth as expected. To examine the relationship between different mobile commerce-related factors and consumer attitude towards the use of mobile commerce in e-shopping in the UK, four objectives were set. These include identification of the current mobile commerce use in e-shopping in the UK, gathering information about why people use or do not use mobile commerce in e-shopping, identifying factors that can have an impact on the behavior of the consumers towards the use of mobile commerce in E-shopping, and to identify the relationship between mobile commerce-related factors on consumer attitude towards its use in E-shopping. This was a qualitative study based purely on secondary data; no primary data was deemed necessary. After an extensive literature review in Chapter II, the research methodology was explained in Chapter II, and the justification for the chosen method was provided. All the four objectives set in Chapter I have been achieved. The study concludes that UK consumers like to carry web-enabled mobile handsets because it gives them a feeling of power and independence but they use it only for hedonic purposes. Various extrinsic and intrinsic factors hinder the growth of mobile commerce in the UK. The extrinsic factors include the security concerns that give rise to lack of trust, the small size of the screen that does not provide the perceived ease of use, the low quality of broadband which impacts the speed, and the lack of mobile-enabled websites by retailers. The intrinsic factors that inhibit the proliferation of mobile commerce include the lack of personal innovativeness towards the adoption of technology. The UK consumers being of individualistic culture do not want to conform to any standards. The study concludes that certain structural drawbacks in the system act as a deterrent to the growth of e-commerce in the UK. Recommendations for further areas of study have been provided after listing the limitations of the study.
The wireless economy and digital technology have changed the way people interact and shop. Communications and information technology are encouraging the use and developing newer shopping methods (Bigne, Ruiz, & Sanz, 2005). E-commerce, an outcome of advanced technology has brought businesses closer to their customers. E-commerce (e-com) has provided an online marketplace that provides information on logistics, transportation, and selling facilities. The development of new shopping methods has led to the growth of non-store shopping which enables the consumers to buy any goods or services without having to travel to the retail outlet. This led to the proliferation of internet marketing. However, wireless internet via mobile devices (WIMD) has now become the means to conducting day-to-day business and life activities.
Non-store shopping now includes mobile commerce where mobile phones are used instead of fixed network devices. One of the areas of e-com that is expanding rapidly is mobile-commerce (m-com). M-com is the outcome of the two of the fastest emerging technologies – internet and mobile communication (Kauffman, & Techatassanasoontorn, 2003). The combination of the internet and mobile phones optimizes consumer convenience while making it possible for a wider audience to gain from this development.

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Consumer Attitude towards Mobile Commerce use in E-shopping: A UK Dissertation”, n.d.)
Retrieved from https://studentshare.org/business/1428369-ypconsumer-attitude-towards-mobile-commerce-use-in
(Consumer Attitude towards Mobile Commerce Use in E-Shopping: A UK Dissertation)
https://studentshare.org/business/1428369-ypconsumer-attitude-towards-mobile-commerce-use-in.
“Consumer Attitude towards Mobile Commerce Use in E-Shopping: A UK Dissertation”, n.d. https://studentshare.org/business/1428369-ypconsumer-attitude-towards-mobile-commerce-use-in.
  • Cited: 0 times

CHECK THESE SAMPLES OF Consumer Attitude towards Mobile Commerce Use in E-shopping in the UK

Investigation of factors affecting the adoption of mobile shopping (DBA, Dissertation)

This also explains the reason behind the searching objectives by means of the internet can be a precursor of e-shopping.... With the development of the mobile Internet since the use of 3G networks, despite its high expectations, mobile shopping has not received an extremely favorable response from the market so far.... Innovative retailers have been taking advantage of m-commerce to pledge the benefits of in-store and online store, with competencies including barcode scan for cellular analysis as well as for cost evaluation, along with in-store cellular vouchers (Westenberg anzd Bethlahmy, 2009)....
27 Pages (6750 words) Essay

Womens Attitudes towards Online Shopping

These questions are (1) perceived usefulness, (2) perceived ease of use, (3) shopping motivation, and (4) shopping orientations.... The research questions are organised into four variables to determine the attitudes of women towards online shopping.... Still, the researcher hopes that this study will somehow contribute to the existing knowledge about women's attitudes towards online shopping.... And according to several studies, shopping is a task more preferred by women and they express more favourable attitudes towards catalogue shopping and ‘brick-and-mortar' store than men....
43 Pages (10750 words) Dissertation

A study of consumer behavior/attitude towards the popularity of fashion retail applications : UK

Apps are easy to use and user friendly, they allow customers to access information in a hassle free manner from anywhere they like.... New Marketplaces and Definition of E-commerce: 7 2.... E-commerce Market: 8 2.... Benefits of E-commerce: 9 2.... Definition of M-commerce: 9 2.... M-commerce Market: 9 2.... M-commerce Marketplace versus E-commerce Marketplace: 10 2....
28 Pages (7000 words) Dissertation

Age Effect on M-Commerce Retail Customers

History, Development and Trends in M-commerce use Globally 62 2.... This is a quantitative research in which 225 mobile consumers in the US participate in two questionnaires designed to ascertain the effect to age on mobile commerce usage.... Abstract This is a quantitative research in which 225 mobile consumers in the US participate in two questionnaires designed to ascertain the effect to age on mobile commerce usage.... These kinds of devices and services are encapsulated by mobile commerce, more broadly known as m-commerce (Liu & Chen, 2009)....
120 Pages (30000 words) Dissertation

Factors of the Thai Consumers Decision on Online Shopping

Cultural orientation, proficiency in internet use as well as institutional frameworks would best explain the factors that influence personal decision to engage in online trade.... The world has increasingly been embracing technological advancement especially concerning internet use through diversified platforms such as through computer systems as well as through mobile telephones.... From the ‘Nielsen Global consumer Report June 2010', online trading practices has had a great influence on shopping for goods and services (The Nielsen Company, 2010, p....
18 Pages (4500 words) Dissertation

Consumer and Buyer Behavior; An investigation into UK Mobile Phone network providers

The development of business activities around the world follows the trends of the market and the needs of the customers – as the latter are revealed through appropriately customized research schemes taken place in advance, i.... .... before the entrance of a specific product/.... ... ...
40 Pages (10000 words) Essay

Enhancing M-commerce Adoption in Asian Countries

The study "Enhancing M-commerce Adoption in Asian Countries" explores the rapid development of mobile commerce and its adoption in certain Asian countries.... One of the areas in the new wireless economy is the expansion of m-commerce or mobile commerce which involves the use of a hand-held mobile device.... This technology has seen rapid development and it has increased an organization's ability to reach its customers regardless of the geographic distances due to which even farmers in India and Bangladesh made use of this technology....
8 Pages (2000 words) Case Study

Advantages and Disadvantages of Online Shopping and Corresponding Strategies

Therefore, this literature review will focus on the advantages, disadvantages of e-commerce from both the perspective of consumers and business; look at the e-commerce market in the uk; examine the culture of youth employment in the uk and the Hofstede's culture dimension and finally, the theoretical framework underlying e-commerce.... (2005), most consumers making their purchases through B2C consider it as a habit because of the popularity the method has gained as a new of way of shopping for goods in the uk, U....
11 Pages (2750 words) Literature review
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us