StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing - Research Paper Example

Cite this document
Summary
Before the actual purchase, the customer wants to see, feel and touch the product to be assured about the features of the offering. Personal selling establishes an oral communication channel where the customer is…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.3% of users find it useful
Marketing Research Paper
Read Text Preview

Extract of sample "Marketing"

Download file to see previous pages

the past but with the advent of stark changes in marketing management and businesses turning customer-oriented, personal selling has now become one of the most important aspects of marketing mix. Personal selling is the oldest and initial form of business where products were stored in shops and shopkeepers demonstrated the products to the customers, informing, educating and persuading them to buy the product. This format has now taken modernized form and is visible in retail and hypermarkets format where products are kept on display and customer can feel and touch the product.

Though people are there to assist their purchase and handle queries and objections. Personal selling has numerous advantages in the sense that a dialog engagement can be established along with a mechanism to judge the response. Moreover, it ensures long term relation building but it fails to cater to mass market due to the cost involved in approaching individual prospective buyer. Creative personal selling- it is the visible form of imagination and resourcefulness. Whenever a new product or offering is developed and is introduced in a new or an existing market, creative personal selling is used.

The focus of creative personal selling is to create demand in the market for the new product by educating and alluring the customers. It aims at making the customer “realize” that the product can be used to change his “need” into “demand”. Creative selling usually emerges in situations like selling intangible products like insurance and banking services, highly technical products like computers and fashion sales. For instance, Hewlett-Packard masters its supply chain through efficient sales force which try to educate the people and demonstrate the features of their products.

Its effective salesmanship has helped it garner major market share. Competitive personal selling- competitive personal selling is the talk of the town today because it seeks to develop changes in appearance and

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Research Paper Example | Topics and Well Written Essays - 1750 words - 1”, n.d.)
Marketing Research Paper Example | Topics and Well Written Essays - 1750 words - 1. Retrieved from https://studentshare.org/miscellaneous/1565800-marketing-research-paper
(Marketing Research Paper Example | Topics and Well Written Essays - 1750 Words - 1)
Marketing Research Paper Example | Topics and Well Written Essays - 1750 Words - 1. https://studentshare.org/miscellaneous/1565800-marketing-research-paper.
“Marketing Research Paper Example | Topics and Well Written Essays - 1750 Words - 1”, n.d. https://studentshare.org/miscellaneous/1565800-marketing-research-paper.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing Research Paper

Internet Technology, Marketing and Security

This research paper, Internet Technology, Marketing and Security, seeks to give a critical analysis and discussion of the reasons why social media has become very popular in Marketing.... As a result, businesses have implemented the use of social media technology and application to communicate Marketing messages and images to their consumers who have ready access to the communication media (Castronovo & Lei, 2012).... The Marketing messages which are communicated via social media are passed from one individual to another rather than directly from the company or organization....
8 Pages (2000 words) Research Paper

Ethics of Marketing

Name: Title: Course: Tutor: Date: Ethics of Marketing Introduction Ethics refer to moral principles and values which govern an individual's or group's actions and decisions.... hellip; The American Marketing Association, AMA (2013) has several of such ethical norms that guide marketers in their relationship with stakeholders including customers, regulators, host communities and employees among others.... Laczniak (2008) defines ethics of Marketing as a systematic study on the application of moral standards to Marketing institutions, behaviors and decisions....
3 Pages (750 words) Research Paper

Marketing Philosophy and Strategy

Marketing Philosophy and Strategy Name University Abstract The impact of the global economy and globalization on the Marketing landscape is observable in the staggering percentage of new product failures and the emergent challenges being faced by marketers in managing the Marketing effort.... hellip; This paper employs the findings of prior literature and scholarly articles to assess the challenges of new product development, the assistance of technology in enhancing the effectiveness of Marketing practice and the legal and ethical issues in Marketing....
6 Pages (1500 words) Research Paper

Marketing Strategy of UKs Leading Provider of Mobile Phones and Broadband

The research report focuses on the Marketing strategy adopted by O2, which is UK's leading provider of mobile phones and broadband.... This research attempts to explore the current Marketing strategy of O2 and find issues with these strategies in order to develop improved strategies for the company.... Importance of the Research This research is particularly helpful in creating an understanding for the Marketing strategies of O2 and how it managed to develop such a strong customer base and reach....
10 Pages (2500 words) Research Paper

Microsoft Marketing Strategy

In order to comprehend the problems with instant solution, one must go to make an… This paper deals with the Marketing plan of Microsoft's new product “Windows 7” i.... This Marketing plan is based on both the qualitative The qualitative approach will include the use of observations and focus of multinational corporations.... The Marketing plan will further elaborate few key issues like will Windows 7 is able to conquer the market share from existing operating systems like XP, Vista, and Mac?...
21 Pages (5250 words) Research Paper

The Analysis of Renova Company

This Marketing blunder posed a danger to the company and it resulted in the decline of the company market share in the regional market.... This Marketing blunder further made the company vulnerable to the stiff competition from other companies dealing in similar products such as Procter and Gamble, Georgia-Pacific and Kimberly-Clark.... The main goal for Renova Company is to communicate appropriate and effective Marketing messages that will erode the previous bad image that resulted from poor Marketing campaigns that included the use of nude photos and the playful sexual games from couples....
4 Pages (1000 words) Research Paper

How Companies Build Strong Brands

Competition has become cutthroat in today's business environment, yet some companies still manage to stay ahead of the rest through effective Marketing strategies.... What makes these firms more effective than others is their mastery of Marketing concepts like product… However, there is no one-size-fits-all approach to these ideas, as organisations must understand their background in order to determine the most suitable approach.... which is the best approach for conducting an advertising campaign, and how can companies employ Marketing tools to best realise their mission?...
9 Pages (2250 words) Research Paper

Target Market for Dishwashers in the United States and Southeast Asia

The increase in disposable income of the consumers has led to a shift in the purchasing behavior of consumers with regard to… In this research paper, the role of Marketing manager is presented for introducing a product in a foreign market which already exists in the United States.... The Marketing team carries out a widespread research about customer needs to develop a pattern for a product or service in order to derive form utility.... The Marketing team creates form utility by converting customer needs into product or services that carry value....
11 Pages (2750 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us