StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Marketing Strategies of Sky Broadcasting PLC - Case Study Example

Cite this document
Summary
This report is going to provide a case study of Marketing strategies of Sky Plc. which had successfully re-import the formula of healthy competition in the media industry that had provided the inspiration for its own beginnings more than 50 years before. This assignment draws all the marketing mix that provides Sky broadcasting to organize wide range of subsidiaries and to develop its brands of product…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER95.8% of users find it useful
Marketing Strategies of Sky Broadcasting PLC
Read Text Preview

Extract of sample "Marketing Strategies of Sky Broadcasting PLC"

Download file to see previous pages

Rupert Murdoch was the founder of Sky Television plc. In the beginning the company was four-channel satellite television service. Sky Television merged with collapsed rival British Satellite Broadcasting in 1990 to form British Sky Broadcasting (BSkyB) (Wikipedia, 2008) British Sky Broadcasting "Sky" has a customer base of approximately 21 million viewers in 8.1 million households. The company is one of the leading multi-channel television platforms in the UK and Ireland. The broadcasting service provide its subscribers with an array of movies, news, entertainment and sports channels and interactive services on Sky Digital, the UK and Ireland's first and most popular digital television platform.

Being a volatile organization, the sky broadcasting earns its 80% income from its digital TV subscribers. Although the organization is the major player of UK media industry but the company strongly adheres with the policy of customer retention which most of organizations don't follow. In order to keep its customer constantly satisfied the organization has a large scale customer call center which not only undertake the marketing activities for the company but also increase the satisfaction level of the old customers by providing them instant information regarding their queries.

The company employs approximately 6,000 people in various internal and outsourced customer contact centers, which play a major role in Sky's operations, because the contact center staff has front-line responsibility for maintaining the vital relationship between Sky and its digital TV customer base.Nowadays, marketing communication and advertising is becoming exceedingly important in everyday life. The use of the Internet has augmented the importance of advertising as advertisements about a specific brand or product reach people easier.

Moreover, Jones (1995) states that "advertising is capable of a sharp immediate effect on sales" which plays a main role in enhancing the brand name. Furthermore many advertisements have deeper meanings than when seen at first sight especially in magazines where the main goal of the advertisement is to convey a message to the readers through the use of text or symbols. Central to much of modern day advertising in glossy magazines is the use of the metaphor (Proctor et. al, 2005). Metaphors are often used to broaden the way of understanding things.

They also lead to a high level of ambiguity in the metaphoric form. Advertisers are finding it more and more difficult to persuade consumers about a specific product. But the Sky broadcasting is dealing with the challenges by undertaking following creative opportunities:1. With the involvement of superior level of animation, 3D and visual effects the company caters the needs of customers in the field of Branding, Sponsorship, Promotions & Script writing, Directing and Program packaging. 2. On-line: Sky broadcasting deals with all aspects of Interactive & new media advertising & design including web, EPG, interactive

...Download file to see next pages Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Marketing Strategies of Sky Broadcasting PLC Case Study”, n.d.)
Retrieved from https://studentshare.org/miscellaneous/1499877-marketing-strategies-of-sky-broadcasting-plc
(Marketing Strategies of Sky Broadcasting PLC Case Study)
https://studentshare.org/miscellaneous/1499877-marketing-strategies-of-sky-broadcasting-plc.
“Marketing Strategies of Sky Broadcasting PLC Case Study”, n.d. https://studentshare.org/miscellaneous/1499877-marketing-strategies-of-sky-broadcasting-plc.
  • Cited: 0 times

CHECK THESE SAMPLES OF Marketing Strategies of Sky Broadcasting PLC

SWOT, and PESTLE Analyses of Virgin Media

In Jun-10, the company also sold British sky broadcasting as well as Kestrel Broadcasting as a part of its restructuring and disposal activities (VMED Annual Report, 2010).... The paper analyzes the strategies of Virgin Media, a subsidiary of Virgin group and a company listed in London Stock Exchange.... In this paper we would analyze the strategies of the company with the help of tools like SWOT and PESTLE and study its impact on the financial performance of the company with he help of ratio analysis....
8 Pages (2000 words) Assignment

Strategy of the Electric and Musical Industries

In addition to the scrutinization of environmental performance, it is necessary to examine the strategies of the organization also; it will lead towards the organizational scanning.... The paper 'Strategy of the Electric and Musical Industries' presents EMI Group plc which is a British music company, is trying to become the largest one in the world.... For ensuring the competitive advantage, it is necessary to make certain variations into the strategies and relevant policies maintained by the business concern....
8 Pages (2000 words) Case Study

The BCG Growth Matrix for BSkyB

In the report “The BCG Growth Matrix for BSkyB” the author critically examines the BCG growth/share matrix for the British sky broadcasting Group Plc.... he current paper focuses on the examination of the role and the importance of a particular strategic tool, the BCG matrix (see Appendix, Figure 1) for the performance of a specific firm based in the UK, the British sky broadcasting Group plc (BSkyB).... Therefore, the examination of its daily activities using the BCG matrix has been considered to help towards the identification of the effectiveness of this matrix when used by modern firms especially those with a simultaneous presence in many industrial sectors (like in the case of BSkyB which operates in both the telecommunications and the TV broadcasting sectors)....
12 Pages (3000 words) Essay

Motives of and challenges for the corporate expansion and emergence

Outsourcing and offshoring like… iness strategies which were unknown, two there decades before, has come to exist in the current world as some of the leading and innovative business strategies.... Big business tycoons with their immense financial capabilities and innovative business strategies have conquered the markets of the small and medium business groups.... This paper briefly explains the expansion and emergence of companies through mergers and acquisition and strategies and challenges for merger and acquisition process....
12 Pages (3000 words) Essay

Marketing Strategies of BP and GM - Lessons Learnt and Shared

This paper "marketing strategies of BP and GM - Lessons Learnt and Shared" is a brief review of the marketing strategies of two companies that are at different life-cycle stages in extremely dynamic markets.... This paper will study the current marketing strategies of British Petroleum and General Motor.... This paper analyzes the strategies of these two companies, along with some suggestions that they could utilize in the near future....
15 Pages (3750 words) Case Study

Current and Future Use of Internet Technologies at Sky Plc

The campaign and communications have also become an integral part of sky Digital's marketing mix embracing public relations (PR), sponsorship and consumer promotions, in-store marketing, branding, and direct marketing activities (Whalen 2009 p.... This paper "Current and Future Use of Internet Technologies at Sky plc" focuses on the fact that Sky plc is a British company that focuses on satellite broadcasting, telephone, and broadband services....
8 Pages (2000 words) Case Study

Woolworths group plc operations in terms of management and leadership

The report aims to evaluate the operations of Woolworth's group plc, its leadership and management styles to understand where the Company failed.... hellip; The report provides an analysis of Woolworth's group plc operations in terms of management and leadership to understand the reasons behind its failure.... The report looks at the operations of Woolworths Group plc, to examine its leadership and management strategies to give us an understanding of where it failed and how it can revive itself again....
16 Pages (4000 words) Essay

Global Media Industry

nbsp;… British sky broadcasting Group (BSkyB) is a leading name in the pay television based broadcast service related providers in the United Kingdom and Ireland.... This dependence could affect the operating performance and service capability of sky if British Telecom fails in proving timely offering at a reasonable amount of cost (Datamonitor, 2009).... Macro-level analysis of sky can be conducted by using PESTEL analysis.... Economic factors can have a major effect on the growth and progress of sky....
12 Pages (3000 words) Term Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us