StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Corporate Responsibility for Childhood Obesity - Essay Example

Cite this document
Summary
According to him, food companies ought to be sued because they are the main reason behind the increase of obesity cases in the US(Zinczenko). He contends that he…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER94.6% of users find it useful
Corporate Responsibility for Childhood Obesity
Read Text Preview

Extract of sample "Corporate Responsibility for Childhood Obesity"

Corporate Responsibility for Childhood Obesity On “Don’t blame the eater”, Zinczenko is using an illustration of himself while blaming fast food joints. According to him, food companies ought to be sued because they are the main reason behind the increase of obesity cases in the US(Zinczenko). He contends that he himself was once obese thus totally agrees childrens decision to sue fast food lines for making them fat.This is because fast food companies never state the exact amount of calories in their products.

In “Calories for sale”, Linn and Novosat also blame fast food joints for the rise in the number of obese children in US. Unlike Zinczenko,Linn and Novosat deem the main reason for rise in children obesity is due ro fast food firms spending millions of dollars on product marketing but little consideration of their customers’ health. These companies normally target children because they are their main clients (Linn & Novosat 133 Apart from comparing the two articles, the essay will also state both their central and supporting arguments.

Zinczenko says the reason he grew fat was because of his lunch and dinner always, which came from food shops such as McDonalds, Pizza hut or Taco bell. He says that this has never changed and in fact the stores have doubled (Zinczenko). He further says child obesity is the main contributor of the large amount of money being spent on diabetes treatment. According to him, lack of alternatives is the reason behind increased child obesity (Zinczenko). He states that while driving through America, one will spot thousands of McDonald’s stores but hardly will he see fruit stores or other alternatives where one can get dirrent and health food.

Apart from lack of alternatives, Zinczenko also identifies lack of proper information about the food being consumed as another cause of children obesity(Zinczenko).He says that unlike grocery stores which include information charts on their packages, fast food stores hardly offer calory information charts neither do they have health warning labels. Based on his argument, child obesity can be controlled if fast food companies minimize the level of calories and sugar in their products.These companies should also consider their customer’s safety by providing nutrition information charts for makes people be in a position to make more informed decisions.

Another reason behind children obesity is because food companies are ever using various techniques to lure children into purchasing their products which are full of calories and little nutritional benefits (Linn & Novosat 134). Linn and Novosat go claim these companies use various means to attract children. They use kids’ celebrated TV shows market their products (Linn & Novosat 134). For example, Shrek the Third, which is an animated film released in 2007 whereby firms such as Mcdonald’s and Kellog’s signed agreements for some of the main characters in quest of adorning their brands.

Immediately after its release, there was an increase in snacks’ sales which appeared in the film. Just like Shrek,Spongebob Square pants, a television program loved by children resulted to a massive sell of cheese amd macaroni. Apart from television programmes, food stores also take their marketing strategies to schools where they are sure of attracting a much larger potential clientele. This is achieved through signing exlcusive contracts with schools in order to supply them with beverages or writing materials bearing these firms’ brand.

For example, many schools in the US have signed contracts with both Coke and Pepsi firms, which grants them permission to sell their beverages in schools (Linn and Novosat 143).The companies also go to the extent of installing vending machines in schools besides some collaborating with schools to establish incetive programs (Linn and Novosat 142). For example, the Pizza Hut program where students are prized with free pizzas if they manage to read well a certain number of texts (Linn and Novosat 143).

Linn and Novosat finally claim that a child obesity can only be controlled if the US government discourages relaying snacks’ information through television programmes, movies and computer games (Linn and Novosat 150). The advertising and selling of unwholesome foodstuffs ought not extend to schools whereby the clientele cannot reach to informed verdicts concerning what is fit for them. Lisa and Nosovats’s research is the most effective besides being supported with adequate scholarly content.

This is due to its content which is valid besides the researcher having presented varied arguments well, which is by supporting them as necessitated. Apart from saying the main causes of child obesity, it also gave more examples of the various methods used by fast food companies to sell their products to children, such as through television programmes, school marketing and incentive programs. The essay also gave more ideas on some of the strategies that ought to be enacted in order to curb child obesity.

Work Cited Susan Linn & Nosovat, Courtney L., “Calories for Sale: Food Marketing to Children in the Twenty-First Century”. Overweight and Obesity in Americas Children: Causes, Consequences, Solutions ( 2008):133-155. Zinczenko, David.“Dont Blame the Eater”.nytimes.com, 23rd November 2002. Web. 27th February 2014.

Read More
Tags
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Corporate Responsibility for Childhood Obesity Essay - 3”, n.d.)
Retrieved from https://studentshare.org/english/1631001-corporate-responsibility-for-childhood-obesity
(Corporate Responsibility for Childhood Obesity Essay - 3)
https://studentshare.org/english/1631001-corporate-responsibility-for-childhood-obesity.
“Corporate Responsibility for Childhood Obesity Essay - 3”, n.d. https://studentshare.org/english/1631001-corporate-responsibility-for-childhood-obesity.
  • Cited: 0 times

CHECK THESE SAMPLES OF Corporate Responsibility for Childhood Obesity

Child Obesity as a National Problem in the USA

The beginning of the 21st century is marked by obesity problems and overweight affecting American population.... Statistical results and research studies suggest that obesity becomes a national problem which affected millions of adults and children around the country.... obesity is an epidemic.... The policy that will help the nation to improve their eating habits is to educate the public on the dangers and medical quandaries that obesity causes and to help eradicate this epidemic from our nation....
9 Pages (2250 words) Essay

Business Imperatives and Environmental Concerns

childhood obesity has officially reached epidemic proportions but as Michele Simon points out in Government Abandons Children to Big Food (2006) food and beverage companies still refuse to take any social responsibility and curb advertising deliberately aimed at children.... The purpose of this study is the primary role of an organisation....
5 Pages (1250 words) Research Paper

Challenges Affecting Livelihood

In childhood obesity which is our main area of focus it is estimated that more than 75% of obese children become obese during their adulthood, for the last 20 years the number of obese children has been seen to triple mainly for children aged between six to seventeen years of age (Department of Health, 2000).... One of the major contemporary health issues in Liverpool and England in general is obesity which is seen to affect a A report by the department of health dated on August indicates that a third of adults and a fifth of children aged below15 years will be clinically obese ....
9 Pages (2250 words) Essay

Evaluation of Social Marketing of the UK Based Company

The case study "Evaluation of Social Marketing of the UK Based Company" will attempt to discuss social marketing followed by a UK based company and how its social marketing has contributed to the success of the company.... Marks & Spencer is a UK based company that has been selected for this paper....
7 Pages (1750 words) Essay

A topic from one of the four articles

To be able to Anna Lappé looks into the past of corporate renaming operations to realize the clear use of approaches that confound the community and immunize the industries at the start of legal attacks.... The ingredients of Anna Lappé argues that food and public health is constantly exposed and manipulated by such foodstuffs, consistently manufactured and publicly sold… An article published in “The Atlantic” reveals the high-fructose corn syrup coating put on such foods....
7 Pages (1750 words) Annotated Bibliography

Fresh Fruit Soda Market Perspectives

This paper involves the analysis of a product placement process which will utilise elements of marketing to create awareness and promote a soft drink.... The soft drink, known as Fresh Fruit Soda is a fizzy drink that is required to penetrate the market in order to become one of… To complete this project, the research will involve an analysis of academic literature and comments from practitioners to provide information about the soft drink industry and its dynamics in the current period....
6 Pages (1500 words) Essay

Children Are Tomorrows Customers

In the past, children have been viewed as being vulnerable to the shenanigans of crafty marketers who seek to influence their minds with subtly created messages.... All people recognize that children represent the future in more than physical ways.... For marketers, children are… Reaching them and securing their loyalty could mean having lifelong customers....
8 Pages (2000 words) Essay

Why Vending Machines in Elementary and High Schools Need to Be Regulated

To combat childhood obesity, which is reaching epidemic proportions, there must be practical solutions to satisfy critics and bring about real, quantifiable change   A question like this varied tremendously based on the subject and context in which one asks it; in the context of food and childhood obesity, additional complications arise, such as the ability of children to decide rationally between two alternatives relating to fattening and sugary foods available in public schools....
5 Pages (1250 words) Research Paper
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us